Sonus Unveils Strategy to Expand Portfolio and Services - All VoIP ...

Sonus Networks, a global leader in SIP communications, today outlined its strategy to help enterprises transition to a flexible and scalable infrastructure for SIP-based communications that supports the multitude of ways employees now need to communicate, including Unified Communications, video, and text/IM.

Sonus' first step to deliver on this strategy is giving enterprises an expanded portfolio of purpose-built enterprise SBCs as then as corresponding professional services. By leveraging the power of SIP, Sonus gives large enterprises the ability to bring at the same time the many forms of communication users often grapple with and after a fashion that helps them do their jobs more effectively than ever previously.

At the top of the list of challenges facing CIOs today is the need for a flexible and scalable communications infrastructure that can support, integrate, and secure all types of voice, video, and text/IM traffic from all types of applications running on many devices. A recent study of large enterprise technical decision-makers conducted by Webtorials Analyst Division revealed that a SIP-based infrastructure for Unified Communications can help today's knowledge worker gain one hour per day of productivity.

Building a flexible and scalable infrastructure has increased demand for SIP-based communications, which make it possible to leverage today's location-dependent applications) into a centralized Cloud environment where they can be accessed by any fixed or mobile device. Getting the most out of SIP requires a scalable and robust SBC access networking layer. The SBC sits at the edge of the enterprise network and adds an additional level of security, during ensuring the reliability and quality of the communications session users have come to expect with traditional voice calls, whether communicating via audio, video, or text.

With 12 years of experience implementing SIP-based communications infrastructures, Sonus has brought the expertise, security and scale learned from years of building the largest telecommunications networks into an SBC portfolio that uniquely addresses enterprise clients' requirements for session volume and complexity in other words resulting from the confluence of today's communication needs. Enterprises can reduce their traditional telecom bills by up to 75% through SIP trunking and the deployment of VoIP (Voice over Internet Protocol).

Levraging this experience, Sonus today unveiled the Sonus SBC 5100, which is a key deliverable on its enterprise strategy. The new SBC is purpose-built to leverage SIP-based networks as enterprises look to simplify their infrastructure and deploy video and Unified Communications features.

"As companies connect in more ways, through more devices, across furthermore platforms, the requirement to bring capability and simplicity back to enterprise networks is essential," said Ray Dolan, Sonus President and CEO. "As a result, more large enterprises see their communications requirements similar to that of a small service provider and have subsequently turned to Sonus for solutions. This is a tremendous possibility for Sonus to help enterprises communicate faster, smarter, and more collaboratively with our expanded portfolio of products and services."

"Today's enterprise communications too often suffer from a degree of complexity that makes it difficult to fully leverage the move to SIP-based applications," said Akshay Sharma, Innovation Director at Gartner. "With the rapid adoption of Unified Communications, video and real-time collaboration tools the demand for scale, reliability and simplicity becomes moreover critical. Requirements are for solutions supporting robust, scalable networks in the most demanding environments allowing the move to address enterprise requirements for UCaaS with carrier grade reliability, scale and manageability."

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Sonus helps the world's leading communications service providers and enterprises embrace the straightway generation of SIP-based solutions including VoIP, video and Unified Communications through secure, reliable and scalable IP networks. With clients around the globe and 15 years of experience transforming networks to IP, Sonus has enabled service providers and enterprises to capture and retain users and generate significant ROI. Sonus products include session border controllers, policy/routing servers, subscriber feature servers and media and signaling gateways. Sonus products are supported by a global services team with experience in design, deployment and maintenance of some of the world's largest and most complex IP networks. For more information, visit www.sonus.net or call 1-855-GO-SONUS.

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