Tuesday, April 17, 2012

User Experience And The Poison On The Tip Of The Arrow

161936732_1e175da046I used Path twice. None of the people that I know are using Path. I even checked with an early adopter of social media recently and one of Path?s earliest users. She told me that she doesn't see a lot of people using it. Generally, this is not a good indication. Maybe there are millions of secret Path users (or users in another geography that I don't know about) but it seems that Path just doesn't pick up. Sure, Path 2.0 design is amazing. However, amazing design is not enough. It is like fashion. Everybody is excited about it at the beginning, but then people are getting used to it and eventually it wears out. After it does, the user is left with the essence of the user experience and what Path misses most is a compelling and unique user experience that will make using it worthwhile.

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